Context
SACL Africa is a strategy and capability consultancy working across multiple African markets. Firms like this face a particular web problem: they need to feel both big — present in many places, credible at continental scale — and coherent — one firm with one standard, not a loose franchise. Get the balance wrong and the site reads either as a thin head office or as a fragmented collection of regional pages with no centre.
The brief was to express multi-region capability while keeping the firm legible as a single, high-standard practice. Reach and coherence, held together.
Decisions
01
Decision
Express reach without fragmenting the brand.
The site communicates SACL's multi-region footprint — localised offices and the markets it serves — within a single, consistent design and voice. The visitor should understand the firm is everywhere it claims to be, while never doubting it is one firm.
02
Decision
Make case work the proof of capability.
For a strategy consultancy, capability is abstract until it is attached to work. The site foregrounds case work as the evidence that the firm does what it says, across the regions it operates in.
03
Decision
Build for a pan-African audience on varied infrastructure.
A continental firm's visitors arrive on a wide range of connections and devices. The site is built to perform consistently across that spread, so credibility does not depend on the visitor's bandwidth.
Outcome
SACL now presents as what it is — a serious, multi-region consultancy with real reach and a single standard. The site carries the firm's scale and its coherence at the same time, giving a prospective client confidence on both fronts.
Multi-region
Capability
Localised
Office presence
Case-led
Proof of work
Replace with SACL's verified figures — markets served, engagements, office locations — when available.
- Next.js
- Tailwind CSS
- Vercel
What I’d do differently
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I would have structured the regional content for easier growth. A continental firm adds markets over time. Designing the office and region architecture to scale gracefully from the start would save rework as SACL expands.
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Deeper case studies would sharpen the capability claim. Strategy work is sold on demonstrated outcomes. A richer, more specific set of case studies would make the firm's capability less abstract and more persuasive.