Context
Peak Energies provides industrial energy solutions to buyers who evaluate before they enquire. This audience — engineers, facilities managers, procurement teams — does not convert on persuasion alone. They want to run the numbers, check the specifications, and arrive at a conversation already half-convinced. A pretty marketing site that gives them nothing to work with is a site they leave.
The brief was capability-first, with a difference: equip the site with practical tools — calculators and downloadable specs — that let a technical buyer do real evaluation on their own. Give them the means to qualify themselves in.
Decisions
01
Decision
Lead with capability, prove it with tools.
The site foregrounds what Peak can deliver, then backs the claim with instruments a serious buyer actually uses — calculators that let them estimate for their own situation, and specifications they can scrutinise. Capability stated and capability demonstrated are different things; the tools do the demonstrating.
02
Decision
Build calculators that respect the buyer's intelligence.
An interactive calculator lets a technical visitor plug in their own parameters and see relevant output, turning a passive page into an evaluation they run themselves. Done honestly, it is both a useful tool and the strongest possible credibility signal.
03
Decision
Make specifications downloadable.
Technical buyers take documents into internal meetings and decisions. Downloadable specification sheets meet that workflow directly, letting Peak's information travel into the rooms where the purchase is actually decided.
Outcome
Peak Energies now has a site built for how an industrial buyer really decides — capability up front, and practical tools that let the buyer evaluate without waiting for a sales call. The calculators and spec downloads turn browsing into qualification, and qualification into better enquiries.
Capability-first
Site strategy
Calculators
Self-serve evaluation
Downloadable
Specifications
Structural placeholders — add Peak's real figures (enquiry quality, tool usage, projects) once confirmed.
- Next.js
- Tailwind CSS
- Vercel
What I’d do differently
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I would have instrumented the calculators from launch. Knowing which inputs buyers try and where they drop is gold for both the sales team and future product decisions. That analytics should have shipped with v1.
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A project portfolio would complete the credibility picture. Tools prove capability in the abstract; delivered projects prove it in practice. A structured showcase of completed work would close the loop for a cautious industrial buyer.