Context
ESG Academy delivers certification and training in environmental, social, and governance practice — a field that has gone from niche to mandatory for a generation of professionals and organisations. The audience is people deciding to invest time and money in a credential, and they need two things before they enrol: a clear understanding of what is on offer, and a frictionless way to sign up.
The brief was an education platform built around those two jobs. Make the catalogue legible, and make enrolment effortless. Everything else is secondary.
Decisions
01
Decision
Make the catalogue the centre of the site.
A training provider lives or dies on whether a prospective learner can quickly understand what courses exist, what each covers, and which one is right for them. The course catalogue is the heart of the experience — structured, scannable, and honest about what each programme delivers.
02
Decision
Shorten the path from interest to enrolment.
The moment a learner decides is fragile. The enrolment flow is built to capture that decision quickly and cleanly, removing the friction that turns an intending student into an abandoned tab.
03
Decision
Speak to both individuals and organisations.
ESG training is bought both by professionals advancing their own careers and by organisations upskilling teams. The site is structured to serve both, because the organisational buyer — larger, recurring — is too valuable to treat as an afterthought.
Outcome
ESG Academy now has a platform that does its two core jobs well: it explains the offering clearly and makes enrolling easy. The catalogue carries the persuasion, the enrolment flow carries the conversion, and both audiences have a path that fits how they buy.
Catalogue
At the centre
Enrolment
Low-friction
B2C + B2B
Both audiences
Structural placeholders — add real figures (courses, enrolments, completion) once the academy confirms them.
- Next.js
- Tailwind CSS
- Vercel
What I’d do differently
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I would have built a clearer corporate-training path. The organisational buyer has distinct needs — cohorts, invoicing, reporting. A dedicated route for them would convert that high-value segment better than folding them into the individual flow.
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Learner testimonials should have been a launch feature. In education, social proof from past students is among the most persuasive assets. Capturing and surfacing it from day one would strengthen every enrolment decision.